
Downy April Fresh liquid fabric softener in the 19 oz bottle. The classic scent in the size that turns fastest on a retail shelf.
Grocery stores, convenience stores, dollar stores, discount retailers and laundromats. Fabric softener is a repeat purchase with strong brand loyalty, and April Fresh is the scent most shoppers reach for by name, so it moves without needing a promotion behind it.
Case and pallet pricing available for retail accounts. Contact us for volume quotes and recurring delivery.